About Us

At the Happy Shelf!, we believe that beauty is more than just makeup—it's about feeling confident, radiant, and empowered every day. Founded by two sisters with a shared passion for all things beauty, our mission is to bring you a curated collection of unique and amazing products that elevate your everyday routine.

Our Story

Growing up, we were inseparable—bonding over our love for beauty and endless experiments with new products and techniques. We understood that achieving the perfect look wasn't just about makeup but about having the right tools and products to enhance your natural beauty. This shared passion led us to create Pinch Me!, a brand dedicated to providing beauty enthusiasts like you with an array of exceptional products designed to make you feel your best.

Our Mission

Our mission is simple: to blend our passion for beauty with expertise, bringing you the perfect mix of products that inspire confidence and joy. From premium makeup brushes to innovative skincare solutions and everything in between, each item in our collection is handpicked to ensure it meets the highest standards of quality and performance.

Join us on our journey as we launch our first product! The Pinch Me 11 in 1 make up brush set.